Saturday, December 08, 2012

Campus recruitments in India

- Chellamuthu Kuppusamy

With more engineering colleges than decent primary schools, India is producing countless engineering graduates primarily aiming at the lucrative IT industry. These guys look forward to their campus recruitment drives to land up with Infosys, Wipro, HCL and the likes - much to the envy of their parents and uncles next door.

What would these uncles and fuming distant relatives do if they learn about IIT campus recruitment (whatever they call it) outcomes in IIT. Of course, they might have heard about big ticket salaries for IIM gards, but for techies ..

Yes, guys are booked from IITs in the mid Rs 20 lakhs range. No need to be hyped about Samsung's annual package of $150,000 (Rs 81.6 lakh) offered to IIT Madras students. The posting is going to be overseas. But offering more than 20 lakhs tells why we have mushrooming IIT coaching centers in every city right from 7th standard.

Parenting is consumed by envy and greed. Not easy being a parent and good person at the same time, like you are either happy or right in marriage.

News about IIT placement

Sunday, December 02, 2012

New book 'Warren Buffett - an Investography'

I am very happy to share the news about a new kindle book Warren Buffett - an Investography. It can be read from site. It can be read with Kindle device. Otherwise it can can also be read on your desktop or laptop by installing free ‘Kindle for PC’ application that can be downloaded from

For detailed information about how to read kindle books in PC, please refer to this previous post.

Writing a new book on Warren Buffett is a challenging things since volume of books are already written. Like sex, reading

Warren Buffett biography

, is never going to bore.

Now product description of the book from amazon site.
Interesting account of world’s most successful investor. The book gives a detailed information on how a boy from Omaha became most revered man amongst investors around the globe. 

Warren Buffett had been the wealthiest man in the world. He has been number two and number three. He accumulated every penny of his fortune from the word go. Not only that. He multiplied in many times and helped whole lot of his shareholders becoming millionaires in that process. He is a standing example that success in stock market is nothing but manifestation of commonsense and high school mathematics. 

Contrary to the popular belief that you should be in Wall Street to operate in financial world, he stayed back in Omaha and inspired average men and women like us that any one of us can beat the market filled with self-styled experts. He mockingly said, “Omaha is as good a spot as any. Here you can see the forest. In New York, it's hard to see beyond the trees”

He focused his time, energy and capital into meaningful investment opportunities. In his own words: “I'd rather have a $10 million business making 15 percent than a $100 million business making 5 percent”

He developed a clear conviction which directed his investment decisions. He kept on remembering the words ‘You are neither right nor wrong because the crowd disagrees with you’ of his mentor Benjamin Graham, and acted upon his ‘Buy when others sell and sell when others buy’ mantra. He said, “You are dealing with a lot of silly people in the marketplace; its like a great big casino, and everyone else is boozing. If you can stick with Pepsi, you should be okay.” Buffett strongly recommends to turn a blind eye to all stock recommendation from brokers. If asked why, he would say: “Never ask a barber if you need a haircut.”

When the markets peaked he had the mental strength to hold his nerves by saying, “I feel like an oversexed guy on a desert Island. I (didn’t) find anything to buy”. When everyone shied away from equity investment he jumped in declaring, “I feel like an oversexed guy in a harem. This is the time to start investing”

Though he kept on saying that a fat wallet is the enemy of superior investment results and his past achievements could not be replicated in the future, he kept on beating his own estimates and continues to add wealth to Berkshire shareholders.

Perhaps no other practicing capitalist has done so much towards investor education and improvement of corporate accountability as Warren Buffett. On top of that, he has pledged to give away his hard earned money back to the society through philanthropy, instead of passing on the estate to his heirs. 

Buffett said, “The market, like the Lord, helps those who help themselves. But, unlike the Lord, the market does not forgive those who know not what they do.”

This book chronicles his transformation from a little known boy to world famous investor, both in terms of wealth and wisdom. Should benefit common public and investors alike in helping themselves.

Monday, November 26, 2012

Free ebook download of 'The Science of Stock Market Investment'

- Chellamuthu Kuppusamy

Get 100 % discount on the purchase of “The Science of Stock Market Investment - Practical Guide to Intelligent Investors”

All you need to do is.

2. Buy the book at and write few lines of review in after reading it. (Refer to 'How to read kindle ebook' post for more details) The comment can be fair and honest. It does not have to be positive and portray only good things about it.
3.  Post the same comments on your facebook page, google + or blog  and give link to the book
4. Get back 100% of the book cover price as rebate 

Friday, November 16, 2012

Foreword for 'The Science of Stock Market Investment'

- Chellamuthu Kuppusamy

Mr.Nagappan is an eminent speaker cum writer when it comes to stock market investment.  His profile goes like : “Stock Broker, Investment Doktor, Writer, Author, Columnist, Director, Madras Stock Exchange Ltd and Chairman, MSE Institute of Capital Markets; Vice President-STOWA, Chairman - Expert Committee on Capital Markets, Hindustan Chamber. . . .”

I have known Mr.Nagappan for quite some time now and he gave me the opportunity to present a guest lecture in the regular Investor Awareness Program conducted at Madras Stock Exchange. Despite his tight schedule, he agreed to read the book ‘The Science of Stock Market Investment - Practical Guide to Intelligent Investors’ and write a foreword. My sincere thanks to the director of MSE.

Now over to him..


Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.
― E.F. Schumacher, British Economist & Statistician.
Fascinating world of Stock Market is normally considered as exciting but, a complex animal. CK is more qualified to write this book than any other “Intelligent Expert”, as he always has the knack of looking at things from a learner’s perspective, than from a top down approach.

Chellamuthu Kuppusamy - somebody who blogs on investments: this is how I know about him in the beginning/earlier days. But when I started reading some of them, I got glued on to it. Not even in my dreams I thought he is from IT Industry. Only when I invited him for the monthly meeting/Talk at the Madras Stock Exchange, I learnt about it. I was surprised when I read out his profile to the audience while introducing him and wondered what made a technology geek to take interest in stock markets. But, he kept the audience spell bound throughout the session.

My disbelief is not without reason. IT in boom in India is leaving a huge disposable surplus at the hands of the younger generation; it is extremely important that they should know how to save prudently and invest wisely for their own betterment and for the betterment of the future India. But, talk to young people from the IT Industry – most of them below the age of thirty five - on investment planning or financial planning and you will realise that they immediately go to sleep mode. Still worse is, when you start talking to them on stock markets – they go to a total switch-off mode. I won’t blame them while the reason being that not many books are available on this subject, which talks in their language.

After reading “The Science of Stock Market Investing”, I sincerely believe that CK must have realised it and decided to write this book on stock market investing, from the learners’ perspective.

Leonardo da Vinci said “Simplicity is the ultimate sophistication.” This book is written in an easy to understand format, with numerous illustrated examples in current context, plenty of helpful hints and useful tips you will find along the way, which is bound to make the learning process more fun.

The best thing about this book is that it is one of the rare/few books written in the Indian context, with Indian audience & Indian markets in mind. Practical and more recent examples from Indian markets are used to explain the pitfalls while investing. The handholding is done by fictional characters like Mr Money & Mr Market.

Apart from the customary learning of the basics of fundamental analysis and technical analysis, including EPS, PE Ratio, Face Value & Book Value, etc., the concepts and techniques explained in this book, using sports and science as learning tools, are captivating. It tells you what you can learn from Rahul Dravid and his style of batting. It also tells you what you can learn about stock market investing from Newton and his laws! Have you ever thought that you can learn about stock markets from a scientist and a cricketer?

Timing of the book is great! The book is more relevant today, since the launch of second phase of reforms by Government of India. Following the latest set of reforms & policy initiatives, FIIs faith in Indian markets have gone up and have started pouring in money into Indian stocks. It is pertinent that our younger generation should also actively participate in this wealth creation, by learning the ropes of stock market investing.

In the long run, Stock markets are the best way to earn the extra bucks, beating the high inflation. With no job guarantee and social security, it is essential that the gen-y starts saving & invest it wisely in investments which will fetch them better returns.

On personal front, for a person like me who has co-authored 6 books on personal finance & investments and written hundreds of articles on this subject, reading this book was a pleasure and in fact, a relearning process on many counts.

The books are normally written for day traders, jobbers, brokers, analysts, et al, with an overload of information, which can be overwhelming for a discerning learner. In contrast, this book is written by a passionate learner cum expert, with both the learner and expert in mind.
Arming yourself with this information can help you take decisions that will build a strong foundation for your peaceful future/financial freedom. Endless possibilities are open due to technological advancement; You can now trade online, sitting at comfort of your home. Roll up your sleeves, get ready to dive in and get started.


Saturday, November 10, 2012

Kovalam - Beautiful beach

- Chellamuthu Kuppusamy

When you hear the name ‘Kovalam’ you would only imagine the beach on the Arabian Sea in Kerala. There is a Kovalam on the eastern coast as well. It is a beautiful coastal village almost 40 km south of Chennai.

Wikipedia says that the place was developed by the Nawab of Carnatic, Saadat Ali. It was taken over by the French in 1746, and destroyed by the British in 1752.
This is not an erotic beach filled with white skinned women on their bikinis basking under hot sun – yet an exotic one.

Some pictures taken at Kovalam beach this evening… (time stamp in GMT)

Saturday, November 03, 2012

How to read Amazon Kindle ebook on PC

Here are some simple steps to read Amazon Kindle ebooks on personal computer.

1. Create an account in, with your email ID and amazon password.
2. Download kindle for PC (or smart phone or tablet etc) from the link mentioned here. This is a FREE application.
3. Install the downloaded application in your system
4. Then launch 'Kindle for PC application' by double clicking the below icon in your desktop

5. It will prompt you to enter your amazon user ID and password to register your Kindle for PC application. Once this is done, your application is synchronized with your amazon account.

6. Now log in to your account and buy the book you want to.
7. Make the payment with the credit/debit card.
8. Then go to 'Manage your Kindle' page as shown below.

9. The book you have purchased appears here.
10. Click on the action button and choose 'Deliver to my ...' option.

11. Choose 'Your Kindle for PC' and then press 'Deliver' button.
12. Then the book is all set to appear in your Kindle for PC. If it is not appearing, use the refresh button shown inside while marking in the below image.


Tuesday, October 30, 2012

The Science of Stock Market Investment

- Chellamuthu Kuppusamy

I would like to share the news about my new e-book on stock market investment “The Science of Stock Market Investment - Practical Guide to Intelligent Investors”.

You would certainly like this stock market book

It is available at and can be read with Kindle device.

The e-book can also be read on your desktop or laptop by installing free ‘Kindle for PC’ application that can be downloaded from

Wednesday, October 03, 2012

E-books are here to stay

- Chellamuthu Kuppusamy

On these days of Early October 2012, when I am writing this, it is difficult to miss someone or the other holding a Kindle and reading an e-book in London tubes (underground city trains). A remarkable thing indeed ! Amazon has reported its ebook sales has outnumbered the sales of printed books in the UK last year. This of course does not include the free ebooks that are downloaded for reading through Kindle.

That Fifty Shades of Grey by EL James has sold two million copies in the past four months indicates a change in trend in the publishing industry. The growth of ebooks and e-publishing is not only here to stay, but also set to grow.

Expenses related to printing and logistics of handling books & delivering them psychically are done away with e-books. Also the reader does not have to carry a box full of books while going out on vacation. Kindle is a cool device to read e-books and it can carry virtually very many number of books that you can afford to buy. The reader only pays a little, most of the times up to 50% of the print edition, for the e-books.

Amazon has introduced a program called KDP, Kindle Direct Publishing. People not winning approval from traditional publishers, who print books in lot and distribute through their established marketing network, can find it a revolutionary thing. However this sudden removal of entry barrier makes everyone with a laptop that has working keyboard and time to kill ‘author’, thus creating millions of useless, not so professional works that create chaos.

Quality is the word. Established publishing houses have in-house editorial teams that not only correct the language, but also validate factual errors. Not to say that every printed book is a master piece, but there is an element of scrutiny to select a manuscript to transform it into a book which at least ensures the publisher he will get the money he puts to print them out.

It is only logical to conclude the result. Exceptionally high number of sales for some book does not mean commercial success for the book. Unlike traditional publishing, in the virtual world due to lack of quality of large portion of self-published e-books and lack of attention to good works equation is tilted greatly. Here the author, not the publisher, will have to promote the book – not to mention the problem that reader confronts in deciding what to read from the cyber space.

E-books is a nascent things in India and provide huge potential for growth. Traditional publishing will have to accommodate the growth and both the forms will have to complement each other.

The good news is that to read an e-book bought from you don’t need a kindle device. Kindle Aps for windows (of Ipad or whatever platform) can be installed and e-books can be read on your PCs.

E-books are here to stay and grow.